Race to Bourbon City
Welcome to Bourbon City! Louisville is a city that knows how to pour on the spirit. Literally! But in Louisville, bourbon is only the beginning.
Welcome to Bourbon City! Louisville is a city that knows how to pour on the spirit. Literally! But in Louisville, bourbon is only the beginning.
Welcome to Bourbon City! Louisville is a city that knows how to pour on the spirit. Literally! But in Louisville, bourbon is only the beginning.
From distillery warehouses, buzzing tasting rooms, and tucked away cocktail bars to the soulful sounds of bluegrass and a sports culture like no other. Feel the thrill of the world-famous Kentucky Derby, discover the legacy of Muhammad Ali, attend dynamic music festivals and learn even more reasons to visit in 2027 with a multitude of new museum and cultural venues on the way.
In Louisville, heritage isn’t preserved behind glass; it’s poured, plated, and and meant to be experienced first hand. A little tradition, a lot of attitude, and a whole lot of bourbon. Cheers!
Kentucky is responsible for 95% of the world’s Bourbon production andin Louisville you’ll find the spirit isn’t just a drink; it’s a way of life. Not confined solely to a cocktail menu, creative chefs are continuously finding new ways to fuse the flavour of Kentucky Bourbon into their dishes. From Bourbon ice-cream to Bourbon curries, Bourbon pizza and Bourbon oysters, it’s a sensory delight you can only find in the Bluegrass State.
Starting the year off stronger than the spirit it is most known for, visitors and locals alike are welcome to experience Louisville’s inaugural Bourbon City Distillery Days, where participating distilleries will celebrate special bottle releases, share curated tastings and offer deals on tours in early February 2027.
Louisville’s cultural scene is also growing with landmark new attractions opening throughout 2027 along with the centennial celebration of the Speed Art Museum, Kentucky's oldest and largest museum of art. Fresh off the opening of the The Dot Experience at the American Printing House for the Blind, one of the world’s most accessible museums, Louisville will continue to expand its heritage landmarks with the The Sons of the American Revolution Education Centre and Museum, a new indoor coaster at the Kentucky Kingdom Theme & Water Park, The Hat Vault, a new millinery museum, and the addition of a Japanese Garden to the newly designed Waterfront Botanical Gardens.
Visitors can also arrive via America’s scenic inland waterways on Viking Cruises’ new 2027 routes, including the 15-day Bayous, Blues & Bluegrass voyage from New Orleans and the 8-day Mississippi & Ohio River Explorer from Memphis.
The Kentucky Derby transforms Churchill Downs into a once-a-year fever dream of fashion, speed, and Southern celebration.
Once dubbed by Magic Johnson as “the Super Bowl and Mardi Gras all rolled into one,” the Kentucky Derby has evolved into a global phenomenon where sport dissolves into style, tradition, and spectacle. A horse race beloved by Queen Elizabeth II, the 153rd running of the Kentucky Derby will take place on May 1, 2027, at the legendary Churchill Downs. The 2027 racing calendar promises to be more extraordinary than ever with a new multi-city six-race Thoroughbred Championship Series. It’s not just about the thrilling race—Louisville transforms into a city-wide celebration, with festivals and events filling the streets before and after Derby Day.
Race to Bourbon City
Bourbon is only the beginning
Culture Abounds in 2027
A Celebration Like No Other
Welcome to Bourbon City! Louisville is a city that knows how to pour on the spirit. Literally! But in Louisville, bourbon is only the beginning.
From distillery warehouses, buzzing tasting rooms, and tucked away cocktail bars to the soulful sounds of bluegrass and a sports culture like no other. Feel the thrill of the world-famous Kentucky Derby, discover the legacy of Muhammad Ali, attend dynamic music festivals and learn even more reasons to visit in 2027 with a multitude of new museum and cultural venues on the way.
In Louisville, heritage isn’t preserved behind glass; it’s poured, plated, and and meant to be experienced first hand. A little tradition, a lot of attitude, and a whole lot of bourbon. Cheers!
Kentucky is responsible for 95% of the world’s Bourbon production andin Louisville you’ll find the spirit isn’t just a drink; it’s a way of life. Not confined solely to a cocktail menu, creative chefs are continuously finding new ways to fuse the flavour of Kentucky Bourbon into their dishes. From Bourbon ice-cream to Bourbon curries, Bourbon pizza and Bourbon oysters, it’s a sensory delight you can only find in the Bluegrass State.
Starting the year off stronger than the spirit it is most known for, visitors and locals alike are welcome to experience Louisville’s inaugural Bourbon City Distillery Days, where participating distilleries will celebrate special bottle releases, share curated tastings and offer deals on tours in early February 2027.
Louisville’s cultural scene is also growing with landmark new attractions opening throughout 2027 along with the centennial celebration of the Speed Art Museum, Kentucky's oldest and largest museum of art. Fresh off the opening of the The Dot Experience at the American Printing House for the Blind, one of the world’s most accessible museums, Louisville will continue to expand its heritage landmarks with the The Sons of the American Revolution Education Centre and Museum, a new indoor coaster at the Kentucky Kingdom Theme & Water Park, The Hat Vault, a new millinery museum, and the addition of a Japanese Garden to the newly designed Waterfront Botanical Gardens.
Visitors can also arrive via America’s scenic inland waterways on Viking Cruises’ new 2027 routes, including the 15-day Bayous, Blues & Bluegrass voyage from New Orleans and the 8-day Mississippi & Ohio River Explorer from Memphis.
The Kentucky Derby transforms Churchill Downs into a once-a-year fever dream of fashion, speed, and Southern celebration.
Once dubbed by Magic Johnson as “the Super Bowl and Mardi Gras all rolled into one,” the Kentucky Derby has evolved into a global phenomenon where sport dissolves into style, tradition, and spectacle. A horse race beloved by Queen Elizabeth II, the 153rd running of the Kentucky Derby will take place on May 1, 2027, at the legendary Churchill Downs. The 2027 racing calendar promises to be more extraordinary than ever with a new multi-city six-race Thoroughbred Championship Series. It’s not just about the thrilling race—Louisville transforms into a city-wide celebration, with festivals and events filling the streets before and after Derby Day.
